Since he founded Pinnacle Hotels USA in 1989, Bharat Lall has been deeply entrenched in hotel acquisition and investments. Bharat Lall focuses largely on improving revenue flow at underperforming hotels. His position requires him to maintain a deep understanding of the larger hospitality industry, including how hotels are performing in different areas of the world.
Africa boasts one of the quickest-growing emerging markets in the world, and much of this growth relates to increased tourism. Many companies are investing in the continent, which currently has hundreds of projects in the planning and construction phases, not to mention nearly a hundred more hotels nearing completion, according to TopHotelProjects.
With more people traveling to Africa, the demand for luxury hotels has increased, and it is this sector that continues to attract many investors. Importantly, however, the sector varies among countries, making it critical that investors do their homework before signing any deal. Target countries should have a robust and growing economy, but ease of travel is also a factor, as is transportation infrastructure.
Based in San Diego, Bharat Lall is a well-established entrepreneur who directs Pinnacle Hotels USA. Bharat Lall’s company manages a portfolio of nine premier hotels, including the DoubleTree by Hilton Austin. Situated adjacent to the University of Texas, the DoubleTree comfortably inhabits a historic area billed as the “Live Music Capital of the World.”
One of Austin’s pedestrian-friendly highlights is Old West Austin, which lies to the west of downtown and north of Lady Bird Lake. Encompassing three distinct neighborhoods, the district inhabits a plateau formerly owned by Texas’ fifth and 13th governor Elisha M. Pease. Its residential roots extend to the days after the Civil War, when plantation land was sold to freed slaves who created a family-oriented community in the area. The Clarksville neighborhood is named after Charles Clark, who helped establish the African American community in its early years.
Featuring a multitude of well-maintained early-20th-century homes, Old West Austin is known for its abundant parks and outdoor recreation opportunities. The borders of the district also offer a variety of entertainment and dining options that reflect the diversity of the city itself.
As head of Pinnacle Hotels USA, Bharat Lall guides a company that maintains a portfolio of select hospitality properties across states from California to Texas. Bharat Lall’s collection of premier hotels includes the Four Points By Sheraton San Diego Downtown, which is situated just a few minutes’ walk from local highlights such as the Little Italy, Balboa Park, and the convention-friendly San Diego Concourse.
The hotel is also in the vicinity of the compact Gaslamp Quarter, which spans 16 historic blocks and features a combination of cultural offerings, from museums and symphonic venues to nightlife and dining. Carefully renovated buildings from the Victorian era mingle seamlessly with modern office buildings that feature rooftop gardens and views of the city skyline and Pacific Ocean.
Serviced by trolley lines, the Gaslamp Quarter centers around Horton Plaza, a multi-level outdoor mall that features many boutiques. Arts are the focal point in galleries such as Michael J. Wolf Fine Arts, which inhabits the historic Brunswick Building. In 2017, the Gaslamp Museum brought attention to the neighborhood’s 150th anniversary through the exhibit Alonzo Horton: The Sesquicentennial of the Founding of New Town San Diego.
An Indian American entrepreneur living in San Diego, Bharat Lall leads Pinnacle Hotels USA as president and CEO. Apart from work, Bharat Lall is an active member of the San Diego Indian American Society (SDIAS), which seeks to contribute to society through the provision of scholarships and educational symposiums.
In addition to its work in the area of education, SDIAS hosts a variety of cultural events and is preparing for its 10th annual Diwali Festival of Lights celebration. The citywide festival is scheduled to take place on October 14, 2017, from 11 a.m. to 8 p.m., at Balboa Park’s Spreckels Organ Pavilion. In India, the five-day Hindu holiday of Diwali is the most important celebration of the year. With roots as a harvest festival and a celebration of the triumph of good over evil, it has become a national holiday, observed by all Indians regardless of their religion.
SDIAS organizes the San Diego Festival of Lights celebration in conjunction with a number of partners. Elements of the festival include an exhibit of 3- to 8-foot-tall lamps representative of India’s diverse regions and religions, as well as henna artists, dances from different Indian states, and regional Indian food. The festival ends with a procession of 1,008 lights and a Punjabi dance party.
The event typically draws more than 11,000 attendees throughout the day.
The president and CEO of Pinnacle Hotels USA, Bharat Lall has worked in the hospitality industry since 1989. One trend affecting hotel investors such as Bharat Lall is the tendency of business travelers to extend work trips for leisure. Referred to as “bleisure” travel, this trend can bolster hotel revenues if the hospitality industry finds ways to encourage and cater to business-plus-leisure travelers. To motivate business travelers to engage in leisure opportunities, hotels may consider the following approaches:
– Extending the corporate rate. Offering business travelers discounted corporate rates can encourage them to stay on after their business obligations have ended.
– Focusing on convenience. Since bleisure travelers typically only stay a few extra days, convenience is important. Hotels can make planning leisure activities easier by offering package deals on off-site activities or, at the very least, including city guides in the rooms. Other convenience incentives include offering late checkouts or extended breakfast hours.
– Marketing incentives early. Most bleisure travelers preplan the leisure portions of their business trips, thus reaching out early is key. One way to do this is to include incentive offers in confirmation emails for business bookings.
As president and CEO of Pinnacle Hotels USA, Bharat Lall oversees nine popular hotels in California and Texas. Bharat Lall’s hotels feature the latest and most sought-after amenities, including state-of-the-art fitness centers and heated outdoor pools.
Less persuaded by mini bars and in-room bathrobes, today’s travelers are increasingly interested in more modern services. Across the board, the amenity that is most popular with hotel guests today is free wireless Internet. Guests want to be connected constantly, and they expect to be able to get online easily and for free. For many, lack of this amenity is a deal breaker.
Guests are also demanding spa-quality toiletries. Luxury hotels already offer top-tier bath and beauty products, and many boutique-style hotels offer interesting local products. Even at three-star hotels, consumers are increasingly looking for appealing toiletries that don’t dry out their skin or hair.
Like the demand for toiletries, the demand for fitness centers has spread across all sectors of the hospitality industry. Guests are no longer satisfied with an aging treadmill and elliptical machine in a small room. Instead, they want high-quality fitness facilities with a range of cardio and weight equipment. These amenities go hand in hand with hot tubs, saunas, and upscale spa services, which are also in high demand these days.
Since founding Pinnacle Hotels USA in 1998, Bharat Lall has successfully guided the company in acquiring underperforming hotels with upside potential and quickly generating improved net operating returns. Among the branded hotels under the portfolio of Bharat Lall’s company is the Hyatt Regency North Dallas.
Located in Richardson, Texas, the hotel is situated near numerous bus stations throughout the DART Red and Blue lines and is close to the North Central Expressway. Convenient to the Richardson Telecom Corridor and downtown Dallas, the property is well-situated for business travelers arriving from the Dallas/Fort Worth International Airport. Aside from the well-known luxuriously appointed Hyatt guest rooms, the hotel also provides business services including a 24-hour business center and free Wi-Fi.
There is a modern fitness center and a customized outdoor swimming pool that maintains a temperature no lower than 70 degrees. Further, two of the five local golf courses can be reached via the hotel’s complimentary shuttle, and the farthest golf link is only 8.2 miles away.