Bharat Lall serves as the president and CEO of Pinnacle Hotels USA in San Diego, California. In this role, Bharat Lall oversees a portfolio of eight hotels with more than 1,200 guest rooms.
For the past decade, “local” has been a major buzzword across many sectors, including the hospitality sector. The hospitality sector’s idea of “local” may have typically involved making artisanal products available to guests in hotels. However, the meaning of the term is likely to change in the near future.
Hotel experts have predicted that hotels will eventually play greater roles in the lives of members of local communities. While hotels used to serve as major community centers, in recent decades, they have focused more on guests from out of town than on locals. Not surprisingly, locals avoid going into them because they feel that they need a room number to receive services.
Hotels will once again begin offering services to the community by holding packages and keys, recommending nearby services, helping locals accomplish simple tasks, etc.
A hospitality industry executive, Bharat Lall is the San Diego-based head of Pinnacle Hotels USA. Away from work, Bharat Lall supports Advancement Via Individual Determination (AVID), a nonprofit organization that offers college-readiness programs to close the achievement gap.
Recently, AVID announced that it would receive $1.5 million in grants from the Nike School Innovation Fund (NSIF). This money will be distributed among schools across Oregon to bolster AVID programs for college and career readiness as well as school success. The grants will enable AVID to extend its operations to 40 percent more schools.
2017 is the third year of NSIF’s collaboration with AVID. In 2015, 50 high schools benefited from the partnership. In the subsequent year, 71 schools received funding. This year, to mark NSIF’s 10th anniversary, Nike is extending support to 100 schools.
NSIF began its partnership with AVID after Nike asked Oregon school leaders what was necessary to improve student success. The leaders indicated that AVID constituted impactful programming that would have positive results.
As CEO and president of Pinnacle Hotels, Bharat Lall is in the business of buying and refurbishing underperforming hotels. Currently, Pinnacle Hotels owns and operates nine hotels in southern California, Texas, and Ohio. Bharat Lall’s most recent acquisition is the Hyatt Regency North Dallas.
Located in Richardson, Texas, the 342-room Hyatt Regency North Dallas includes two restaurants as well as room service from 6 a.m. to 11 p.m. For no charge, the hotel also provides guests parking while at the hotel and shuttle transportation to nearby businesses. Fitness options at the hotel include an outdoor pool and whirlpool; a trail for walkers and joggers; and a fitness center, conveniently open 24 hours a day. The hotel will also transport guests to the Chase Oaks Golf Course.
Rooms at the Hyatt Regency North Dallas come furnished with a king-sized bed and a pillow-top mattress. In addition to coffeemakers, refrigerators, and microwaves, the hotel also provides Wi-Fi and a daily USA Today free of charge. For accommodations specific to individual needs, guests are invited to call ahead to personalize their stay.
In 1998, following his passion for real estate investing, Bharat Lall created Pinnacle Hotels USA, a company focused on buying and revitalizing declining hotels. Under Bharat Lall’s guidance, Pinnacle USA leveraged the down market to acquire hotels at severely reduced prices. Since its inception, Pinnacle USA has acquired 26 hotels, many of which have since been sold. After streamlining its operations, Pinnacle USA’s portfolio currently includes nine hotels, six located throughout southern California, as well as its two newest additions in Texas and a single hotel in Ohio. The company is headquartered in San Diego, California.
Pinnacle USA’s current collection of hotels offers over 1500 guest rooms. Many of its hotels include amenities such as onsite dining, free internet service, complimentary parking and shuttle service, swimming pools, as well as 24-hour fitness and business centers.
Following its success in America, Pinnacle USA extended its operations into the international arena. Pinnacle currently oversees 4 resort/spa-style properties in Thailand.
A hospitality professional with more than 20 years of experience, Bharat Lall serves as the president and CEO of Pinnacle Hotels USA in San Diego. Pinnacle Hotels USA manages hotels across several states under Bharat Lall’s supervision and offers loyal guests the chance to join the Privilege Card membership program.
Privilege Card rewards frequent guests for their continued patronage through a membership program that focuses on providing customers with the best customer experience and a range of exclusive benefits. The program enables members to book directly with the hotel at a preferential rate and offers benefits that range from complementary upgrades and flexible booking terms to restaurant and bar discounts. Benefits also extend to friends and family at any Pinnacle Hotel by providing the member’s name and Privilege Card number at the time of booking. In addition, members will receive a variety of limited-time offers via email.
Twenty-seven years ago, Bharat Lall invested in his first real estate property – a small motel near a U.S. Navy base. Economic opportunities allowed Bharat Lall to expand his business into a corporation called Pinnacle Hotels USA. A hotel is a common example of an establishment in the hospitality industry.
There are three categories that define the hospitality industry, namely, food and beverage, accommodations, and travel and tourism. Accommodations – hotels, resorts, and bed and breakfasts – provide lodging to travelers and tourists. In 2014, the hotel industry generated revenue of $176 billion in the United States.
Food and beverage is a broad market, encompassing all kinds of food establishments. From restaurants to food processing, this segment holds the biggest share of the hospitality industry. It also complements other commercial markets, and accounted for a total revenue of over $600 billion in 2013.
Travel and tourism includes all modes of transportation and their respective staff. This segment requires large numbers of employees with technical expertise in information technology. Its main purpose is to provide mobility and ease of access to other segments in the hospitality industry.
Under the leadership of CEO Bharat Lall, Pinnacle Hotels USA has dedicated itself for some 20 years to establishing quality accommodations. Bharat Lall’s later acquisitions include the renovation of two hotels in San Diego: The Four Points by Sheraton and Radisson Hotel San Diego-Rancho Bernardo.
The Four Points by Sheraton offers amenities near some of the city’s best-known attractions. Its 220 smoke-free rooms include wireless Internet and access for guests who are disabled. The Four Points also features a full-service restaurant and bar as well as a completely equipped fitness center. An 8-foot deep end invites diving into a heated outdoor pool. Views from the rooms reveal a spectacular skyline.
Several notable landmarks such as Balboa Park lie within walking distance. Also, a few blocks away are the San Diego Concourse and the popular restaurants of the Gaslamp Quarter and Little Italy.
Pinnacle also owns the Radisson Hotel San Diego-Rancho Bernardo. On-site benefits include a business center, free Wi-Fi, a spa, an in-house Hertz Rental center, and a free shuttle. A multilingual staff stands ready to assist you.