The Local Author Program at the San Diego Library

Local Author Program pic
Local Author Program
Image: sandiego.gov

Based in San Diego, California, Bharat Lall serves Pinnacle Hotels USA as president and chief executive officer. Outside of work, Bharat Lall donates to organizations including the San Diego Public Library.

Donations to the San Diego Public Library go toward sponsoring and hosting programs and events that benefit the community. To highlight the accomplishments of writers in the area, the library sponsors the Local Author Program, which holds the Local Author Showcase each year.

This year, authors in San Diego County began submitting their published books in September. Selected books will be exhibited in the San Diego Central Library lobby in February 2018. For the rest of the year, the showcase will be accessible online. Only books published in 2017 can be submitted; they will be available to the public for checkout in 2018.

The showcase also features Little Local Authors, for outstanding writers under 11 years old, and Teen Local Authors, for writers between 12 and 18 years old.

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San Diego Indian American Society Hosts Festival of Lights

San Diego Indian American Societypic
San Diego Indian American Society
Image: sdias.info

A longtime presence in the West Coast hotel business, Pinnacle Hotels USA founder Bharat Lall oversees properties such as Marriott Riverside and the Hyatt Regency North Dallas. Active in his community, Bharat Lall is a lifetime member of the San Diego Indian American Society, an organization that provides annual college scholarships to high school students.

Each October over the past decade, the nonprofit has also been active in sponsoring the Festival of Lights in Balboa Park, California. Initially envisioned as a modest celebration, the annual event now attracts thousands of participants in Diwali celebrations that traditionally involve the lighting of lamps and setting off of fireworks.

In Hindu culture, the lights represent the victory of reason and virtue over negative forces, represented by the night. A symbol of Agni (fire) and Surya (the sun), the lamp celebrates the eternal life force, which carries individual prayers to God. This also takes form in Indian philosophy in the concept of the soul as a “self-lighted torch,” and the flames have an association with one’s “supreme self.”

Maintaining Brand Relevancy through Social Media Interaction

Branding pic
Branding
Image: forbes.com

An Indian-American hotelier, Bharat Lall serves as president and CEO of Pinnacle Hotels USA, a company he founded in 1989. In order to connect with customers, Bharat Lall stays apprised of current hospitality trends, such as the increasing necessity to embrace digital strategies.

With the increasing popularity of sharing-economy options like Airbnb, hospitality brands need to work hard to maintain their relevancy. A primary tool for digital disruption is social media. Social media strategies need to be focused and representative of what customers want from a personalized brand experience. This is achieved by offering high-quality content in formats that encourage sharing and interaction.

Dialogue with the public can be driven through crowdsourced content. Customers love to share their photos and videos, and may start to compete for spots on the brand’s social media pages. This sort of competition drives conversation with the public and can significantly boost a brand’s social media reach, resulting in a larger audience for its own content.An Indian-American hotelier, Bharat Lall serves as president and CEO of Pinnacle Hotels USA, a company he founded in 1989. In order to connect with customers, Bharat Lall stays apprised of current hospitality trends, such as the increasing necessity to embrace digital strategies.

With the increasing popularity of sharing-economy options like Airbnb, hospitality brands need to work hard to maintain their relevancy. A primary tool for digital disruption is social media. Social media strategies need to be focused and representative of what customers want from a personalized brand experience. This is achieved by offering high-quality content in formats that encourage sharing and interaction.

Dialogue with the public can be driven through crowdsourced content. Customers love to share their photos and videos, and may start to compete for spots on the brand’s social media pages. This sort of competition drives conversation with the public and can significantly boost a brand’s social media reach, resulting in a larger audience for its own content.

Hospital Industry in Africa Experiencing Considerable Growth

Pinnacle Hotels USA pic
Pinnacle Hotels USA
Image: pinnaclehotelsusa.com

Since he founded Pinnacle Hotels USA in 1989, Bharat Lall has been deeply entrenched in hotel acquisition and investments. Bharat Lall focuses largely on improving revenue flow at underperforming hotels. His position requires him to maintain a deep understanding of the larger hospitality industry, including how hotels are performing in different areas of the world.

Africa boasts one of the quickest-growing emerging markets in the world, and much of this growth relates to increased tourism. Many companies are investing in the continent, which currently has hundreds of projects in the planning and construction phases, not to mention nearly a hundred more hotels nearing completion, according to TopHotelProjects.

With more people traveling to Africa, the demand for luxury hotels has increased, and it is this sector that continues to attract many investors. Importantly, however, the sector varies among countries, making it critical that investors do their homework before signing any deal. Target countries should have a robust and growing economy, but ease of travel is also a factor, as is transportation infrastructure.

A Prominent Speaker with the San Diego Indian American Society

 

San Diego Indian American Society pic
San Diego Indian American Society
Image: sdias.org

In his position as Pinnacle Hotels USA founder, Bharat Lall guides a wide range of properties in locations throughout Southern California and beyond. A prominent member of his local community, Bharat Lall is active with the San Diego Indian American Society, which was established more than three decades ago and provides scholarships and organizes cultural events.

An eagerly awaited event each year is the Mahatma Gandhi Memorial Lecture, which had Dr. Jonas Salk as its first presenter in 1984. The most recent speaker was Nisha Desai Biswal, who has achieved a high profile role in the U.S. State Department as Assistant Secretary of State for Central and South Asia.

Previously an administrator with the U.S. Agency for International Development and with American Red Cross experience, Ms. Biswal was appointed to her position by President Barack Obama in 2013. She broke ground as the first person in the role to be of South Asian origin, and currently coordinates bilateral relations with countries ranging from Sri Lanka to Kazakhstan.

As reported in the Times of India, Ms. Biswal’s appointment placed her in the company of well-known politician Bobby Jindal as an Indian-American achieving the assistant secretary level in U.S. government. Speaking with the Telegraph, she noted that her position was one in which reviving talks between India and Pakistan, as well as resolving Indian-Nepalese issues, was a priority.

AVID Recognizes Teacher Excellence

AVID National Conference pic
AVID National Conference
Image: avid.org

For nearly two decades, Bharat Lall has served as the president and CEO of Pinnacle Hotels USA, where he supervises the operations of nine hotel properties in Southern California and Texas. Apart from his work, Bharat Lall is a committed philanthropist who supports many organizations in the San Diego area, including Advancement Via Individual Determination (AVID).

Last July, AVID praised the efforts of five San Diego area teachers, recognizing them with the AVID Teacher Advocacy Award. This distinction is given to teachers who stand out for their commitment to preparing students for college. A teacher is nominated by his or her peers, who submit an essay outlining the teacher’s specific accomplishments in helping students get ready for college.

Each Advocacy Award recipient receives $10,000 to help with college-readiness efforts in the classroom. The five winners were honored at the AVID Summer Institute in Sacramento on July 11, 2017.

Pedestrian-Friendly, Historic Old West Austin

 

DoubleTree by Hilton Austin pic
DoubleTree by Hilton Austin
Image: doubletree3.hilton.com

Based in San Diego, Bharat Lall is a well-established entrepreneur who directs Pinnacle Hotels USA. Bharat Lall’s company manages a portfolio of nine premier hotels, including the DoubleTree by Hilton Austin. Situated adjacent to the University of Texas, the DoubleTree comfortably inhabits a historic area billed as the “Live Music Capital of the World.”

One of Austin’s pedestrian-friendly highlights is Old West Austin, which lies to the west of downtown and north of Lady Bird Lake. Encompassing three distinct neighborhoods, the district inhabits a plateau formerly owned by Texas’ fifth and 13th governor Elisha M. Pease. Its residential roots extend to the days after the Civil War, when plantation land was sold to freed slaves who created a family-oriented community in the area. The Clarksville neighborhood is named after Charles Clark, who helped establish the African American community in its early years.

Featuring a multitude of well-maintained early-20th-century homes, Old West Austin is known for its abundant parks and outdoor recreation opportunities. The borders of the district also offer a variety of entertainment and dining options that reflect the diversity of the city itself.