Since founding Pinnacle Hotels USA in 1998, Bharat Lall has successfully guided the company in acquiring underperforming hotels with upside potential and quickly generating improved net operating returns. Among the branded hotels under the portfolio of Bharat Lall’s company is the Hyatt Regency North Dallas.
Located in Richardson, Texas, the hotel is situated near numerous bus stations throughout the DART Red and Blue lines and is close to the North Central Expressway. Convenient to the Richardson Telecom Corridor and downtown Dallas, the property is well-situated for business travelers arriving from the Dallas/Fort Worth International Airport. Aside from the well-known luxuriously appointed Hyatt guest rooms, the hotel also provides business services including a 24-hour business center and free Wi-Fi.
There is a modern fitness center and a customized outdoor swimming pool that maintains a temperature no lower than 70 degrees. Further, two of the five local golf courses can be reached via the hotel’s complimentary shuttle, and the farthest golf link is only 8.2 miles away.
In 2014, officials with San Diego-based Pinnacle Hotels USA, founded in 1998 by Bharat Lall, announced the completion of the Four Points by Sheraton’s $3.5 million renovations. According to Bharat Lall, the extensive rennovations took 18 months to complete.
Pinnacle purchased the property (formerly a Holiday Inn) for around $17.4 million in 2011. Originally constructed in 1970, the round 220-room hotel, located in downtown San Diego, California, now boasts a newly renovated lobby, updated meeting rooms, as well as an updated fitness center with state-of-the-art equipment. Newly added valet service, proximity to the Convention Center and free airport shuttles make it an attractive option for business travelers and tourists alike.
The Four Points by Sheraton offers quality on-site amenities and uncompromising service near some of San Diego’s most notable landmarks, including, Balboa Park, the San Diego Concourse, the Gaslamp Quarter, and Little Italy. It also features a full-service restaurant and bar, and rooms with a spectacular view of the San Diego skyline.
Under the leadership of CEO Bharat Lall, Pinnacle Hotels USA has dedicated itself for some 20 years to establishing quality accommodations. Bharat Lall’s later acquisitions include the renovation of two hotels in San Diego: The Four Points by Sheraton and Radisson Hotel San Diego-Rancho Bernardo.
The Four Points by Sheraton offers amenities near some of the city’s best-known attractions. Its 220 smoke-free rooms include wireless Internet and access for guests who are disabled. The Four Points also features a full-service restaurant and bar as well as a completely equipped fitness center. An 8-foot deep end invites diving into a heated outdoor pool. Views from the rooms reveal a spectacular skyline.
Several notable landmarks such as Balboa Park lie within walking distance. Also, a few blocks away are the San Diego Concourse and the popular restaurants of the Gaslamp Quarter and Little Italy.
Pinnacle also owns the Radisson Hotel San Diego-Rancho Bernardo. On-site benefits include a business center, free Wi-Fi, a spa, an in-house Hertz Rental center, and a free shuttle. A multilingual staff stands ready to assist you.
Bharat Lall, MD, was working as a medical doctor with a dream of getting into real estate for several years before he bought his first motel with just 12 rooms in 1989. Since then, Dr. Bharat Lall left his medical practice and founded Pinnacle Hotels USA in 1998, where he currently serves as CEO.
Pinnacle has bought and sold many hotel properties since then, specializing in transforming under-performing hotels through upgrades and renovations. From the first 12-room motel, the company grew to work with several larger limited service locations with brands like La Quinta Inn and Comfort Inn.
In 2011, the company bought a Holiday Inn property in San Diego and transformed it with a $3.5 million renovation into the popular Four Points by Sheraton San Diego Downtown. The unique cylindrical building was built in 1970 and is now a full-service hotel with an updated fitness center and a restaurant and bar called C3.
The Four Points by Sheraton San Diego Downtown, along with Pinnacle’s other full-service property, the Radisson Hotel San Diego Rancho Bernardo, represent Pinnacle’s recent expansion into the full-service hotel industry. The company currently owns and manages eight hotel locations in San Diego, Austin, and Riverside from its headquarters in San Diego.
A former practicing physician, Bharat Lall, MD, transitioned from a life in medicine to a career in the hospitality sector more than two decades ago. Dr. Bharat Lall now heads Pinnacle Hotels USA as chief executive officer, managing nearly 10 premier hotels in California, Texas, and Ohio.
Technology innovation has significantly changed how hotels manage their business, guests, and services. From launching websites that allow guests to search for rooms online to using apps to take reservations and share special packages, hotel owners continue to turn increasingly to technology to promote their businesses. Net Affinity, a full-service marketing firm specializing in the hotel sector, recently shared its top technology trends for hotels in 2015. These include the following:
1. Hotels will employ a more personalized web experience. Analyzing data about customer search and purchase behaviors, hotels will craft a platform that anticipates what a guest may be interested in and generate applicable content for easy and customized viewing.
2. Mobile payment options will rise. Following in the footsteps of the online retail industry, where alternative methods of payment through services like PayPal account for one in four transactions, the hotel sector will move toward more mainstream mobile payment options in an effort to increase revenue by offering guests improved convenience.
3. Proximity technology will be leveraged to send rich media messages to potential customers in specific locations. With 91 percent of the smartphone user population always in arm’s reach of their phones, hotels looking for growth should consider identifying locations for such marketing activities.
The president and CEO of Pinnacle Hotels USA, Dr. Bharat Lall owns hotels as an affiliate of the Marriott, Hilton, Starwood, and La Quinta corporations. Bharat Lall, MD, currently manages nine hotels and 554 employees.
According to the American Hotel and Lodging Association (AHLA), the hotel industry offers a high number of above-minimum-wage jobs and career advancement opportunities. The organization recently partnered with WageWatch to conduct a survey covering 23 percent of the more than 50,000 hotels in the United States. Based on the responses from leading hotel management corporations and independent companies, almost 40 percent of hotels pay their entire workforce rates that are above minimum wage. The survey also found that around 85 percent of the respondents offer medical insurance to non-exempt employees. In addition to high wages and benefits, it was found that all of the respondents’ minimum-wage employees are eligible for promotion within two years.
AHLA and WageWatch cite the results of the survey in support of arguments against sweeping wage increase initiatives that they say could result in a slowed job market.