Bharat Lall serves as the president and CEO of Pinnacle Hotels USA in San Diego, California. In this role, Bharat Lall oversees a portfolio of eight hotels with more than 1,200 guest rooms.
For the past decade, “local” has been a major buzzword across many sectors, including the hospitality sector. The hospitality sector’s idea of “local” may have typically involved making artisanal products available to guests in hotels. However, the meaning of the term is likely to change in the near future.
Hotel experts have predicted that hotels will eventually play greater roles in the lives of members of local communities. While hotels used to serve as major community centers, in recent decades, they have focused more on guests from out of town than on locals. Not surprisingly, locals avoid going into them because they feel that they need a room number to receive services.
Hotels will once again begin offering services to the community by holding packages and keys, recommending nearby services, helping locals accomplish simple tasks, etc.