Changing the Roles of Hotels Locally

Pinnacle Hotels pic
Pinnacle Hotels
Image: pinnaclehotelsusa.com

Bharat Lall serves as the president and CEO of Pinnacle Hotels USA in San Diego, California. In this role, Bharat Lall oversees a portfolio of eight hotels with more than 1,200 guest rooms.

For the past decade, “local” has been a major buzzword across many sectors, including the hospitality sector. The hospitality sector’s idea of “local” may have typically involved making artisanal products available to guests in hotels. However, the meaning of the term is likely to change in the near future.

Hotel experts have predicted that hotels will eventually play greater roles in the lives of members of local communities. While hotels used to serve as major community centers, in recent decades, they have focused more on guests from out of town than on locals. Not surprisingly, locals avoid going into them because they feel that they need a room number to receive services.

Hotels will once again begin offering services to the community by holding packages and keys, recommending nearby services, helping locals accomplish simple tasks, etc.

Survey Results Indicate Career Opportunities in Hotel Industry

The president and CEO of Pinnacle Hotels USA, Dr. Bharat Lall owns hotels as an affiliate of the Marriott, Hilton, Starwood, and La Quinta corporations. Bharat Lall, MD, currently manages nine hotels and 554 employees.

According to the American Hotel and Lodging Association (AHLA), the hotel industry offers a high number of above-minimum-wage jobs and career advancement opportunities. The organization recently partnered with WageWatch to conduct a survey covering 23 percent of the more than 50,000 hotels in the United States. Based on the responses from leading hotel management corporations and independent companies, almost 40 percent of hotels pay their entire workforce rates that are above minimum wage. The survey also found that around 85 percent of the respondents offer medical insurance to non-exempt employees. In addition to high wages and benefits, it was found that all of the respondents’ minimum-wage employees are eligible for promotion within two years.

AHLA and WageWatch cite the results of the survey in support of arguments against sweeping wage increase initiatives that they say could result in a slowed job market.