Indian Americans Find Success in the Hotel Industry



Report Finds Significant Leadership Opportunities in Hotel Industry

American Hotel  Lodging Association pic
American Hotel Lodging Association

Headquartered in San Diego, Bharat Lall, MD, serves as the president and CEO of Pinnacle Hotels USA, which manages nine hotels for major brands like Hilton and La Quinta. Dr. Bharat Lall stays at the forefront of his industry by closely monitoring news related to the hospitality business.

In a recent release, the American Hotel & Lodging Association (AH&LA) publicized a new report that found hotel-industry jobs offer significant upward mobility and long-term career opportunities. The report found that hotel employees quickly earn promotions and assume upper management positions, and often enjoy higher job satisfaction levels.

According to surveys conducted for the report, more than 50 percent of general managers and hotel executives began working in the industry as entry-level employees. The AH&LA emphasizes that hotel employees who move into salaried positions also stay with the hotel longer, creating less turnover and more stability in the industry. Based on robust travel predictions, the AH&LA also expects that the hotel industry will be able to keep creating high-potential jobs.

Contemporary Social Culture and the Hotel Industry

Hospitality pic

Since 1998, Dr. Bharat Lall has led as founding president and CEO of Pinnacle Hotels USA. Having expanded the company’s portfolio to include eight hotels across three states, Bharat Lall, MD, continues to follow the industry closely to promote company growth.

As the calendar year shifts, experts have begun to put forth suggestions as to what the hospitality industry will see throughout 2016. One of the major social trends that has impacted hospitality is the Millennial focus on the group experience, which has manifested both in a shift toward alternative accommodations and a desire for hotels that encourage interpersonal connections. Though sharing accommodation websites have taken some customers away from the traditional hotel market, savvy hospitality owners have continued to appeal to Millennials with the development of open common spaces that make hotel stays a social experience.

Digital and social media marketing also stand out as an increasingly salient influence on hotels’ success. Live streaming video is beginning to emerge as the most influential type of media on the younger customer, though customer reviews on social media also have a significant impact on buying behaviors. Customers are also expecting companies to engage them directly, which means that the most successful hotels are likely to be those brands that reach out on social media and respond to on-the-go customers’ needs with mobile technology tools.