In his work as president and chief executive officer of Pinnacle Hotels USA, Bharat Lall has dedicated himself to ensuring that all hotels under the Pinnacle banner provide exceptional levels of service to their guests. The company’s inception occurred in 1998 when it started to invest in failing hotels that could potentially be improved under its stewardship. Active in his community, Bharat Lall donates to the Mahatma Gandhi Scholarship Fund overseen by the San Diego Indian American Society. The society was created in 1984 with four aims.
1. To establish the Mahatma Gandhi Memorial Scholarship, which would be of benefit to college-age high school graduates in the San Diego area while also memorializing the contributions that Gandhi made to the world.
2. To undertake initiatives that would benefit people both in San Diego and India.
3. To recognize contributions and service by any person to the society, regardless of that person’s field, in India or the United States.
4. To foster a stronger relationship between the United States and India in any way it can.
To reach these goals, the society has expanded its program offerings to include the Chakra Award, granted annually to individuals who have been able to focus their efforts enough to earn distinction for their achievements in any field, and the Unity in Diversity program, which shines a spotlight on Indian culture such as music, drama, and dance.