Maintaining Brand Relevancy through Social Media Interaction

Branding pic
Branding
Image: forbes.com

An Indian-American hotelier, Bharat Lall serves as president and CEO of Pinnacle Hotels USA, a company he founded in 1989. In order to connect with customers, Bharat Lall stays apprised of current hospitality trends, such as the increasing necessity to embrace digital strategies.

With the increasing popularity of sharing-economy options like Airbnb, hospitality brands need to work hard to maintain their relevancy. A primary tool for digital disruption is social media. Social media strategies need to be focused and representative of what customers want from a personalized brand experience. This is achieved by offering high-quality content in formats that encourage sharing and interaction.

Dialogue with the public can be driven through crowdsourced content. Customers love to share their photos and videos, and may start to compete for spots on the brand’s social media pages. This sort of competition drives conversation with the public and can significantly boost a brand’s social media reach, resulting in a larger audience for its own content.An Indian-American hotelier, Bharat Lall serves as president and CEO of Pinnacle Hotels USA, a company he founded in 1989. In order to connect with customers, Bharat Lall stays apprised of current hospitality trends, such as the increasing necessity to embrace digital strategies.

With the increasing popularity of sharing-economy options like Airbnb, hospitality brands need to work hard to maintain their relevancy. A primary tool for digital disruption is social media. Social media strategies need to be focused and representative of what customers want from a personalized brand experience. This is achieved by offering high-quality content in formats that encourage sharing and interaction.

Dialogue with the public can be driven through crowdsourced content. Customers love to share their photos and videos, and may start to compete for spots on the brand’s social media pages. This sort of competition drives conversation with the public and can significantly boost a brand’s social media reach, resulting in a larger audience for its own content.

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A Prominent Speaker with the San Diego Indian American Society

 

San Diego Indian American Society pic
San Diego Indian American Society
Image: sdias.org

In his position as Pinnacle Hotels USA founder, Bharat Lall guides a wide range of properties in locations throughout Southern California and beyond. A prominent member of his local community, Bharat Lall is active with the San Diego Indian American Society, which was established more than three decades ago and provides scholarships and organizes cultural events.

An eagerly awaited event each year is the Mahatma Gandhi Memorial Lecture, which had Dr. Jonas Salk as its first presenter in 1984. The most recent speaker was Nisha Desai Biswal, who has achieved a high profile role in the U.S. State Department as Assistant Secretary of State for Central and South Asia.

Previously an administrator with the U.S. Agency for International Development and with American Red Cross experience, Ms. Biswal was appointed to her position by President Barack Obama in 2013. She broke ground as the first person in the role to be of South Asian origin, and currently coordinates bilateral relations with countries ranging from Sri Lanka to Kazakhstan.

As reported in the Times of India, Ms. Biswal’s appointment placed her in the company of well-known politician Bobby Jindal as an Indian-American achieving the assistant secretary level in U.S. government. Speaking with the Telegraph, she noted that her position was one in which reviving talks between India and Pakistan, as well as resolving Indian-Nepalese issues, was a priority.

AVID Recognizes Teacher Excellence

AVID National Conference pic
AVID National Conference
Image: avid.org

For nearly two decades, Bharat Lall has served as the president and CEO of Pinnacle Hotels USA, where he supervises the operations of nine hotel properties in Southern California and Texas. Apart from his work, Bharat Lall is a committed philanthropist who supports many organizations in the San Diego area, including Advancement Via Individual Determination (AVID).

Last July, AVID praised the efforts of five San Diego area teachers, recognizing them with the AVID Teacher Advocacy Award. This distinction is given to teachers who stand out for their commitment to preparing students for college. A teacher is nominated by his or her peers, who submit an essay outlining the teacher’s specific accomplishments in helping students get ready for college.

Each Advocacy Award recipient receives $10,000 to help with college-readiness efforts in the classroom. The five winners were honored at the AVID Summer Institute in Sacramento on July 11, 2017.

San Diego’s 10th Annual Diwali Festival of Lights Celebration

San Diego Indian American Societypic
San Diego Indian American Society
Image: sdias.info

An Indian American entrepreneur living in San Diego, Bharat Lall leads Pinnacle Hotels USA as president and CEO. Apart from work, Bharat Lall is an active member of the San Diego Indian American Society (SDIAS), which seeks to contribute to society through the provision of scholarships and educational symposiums.

In addition to its work in the area of education, SDIAS hosts a variety of cultural events and is preparing for its 10th annual Diwali Festival of Lights celebration. The citywide festival is scheduled to take place on October 14, 2017, from 11 a.m. to 8 p.m., at Balboa Park’s Spreckels Organ Pavilion. In India, the five-day Hindu holiday of Diwali is the most important celebration of the year. With roots as a harvest festival and a celebration of the triumph of good over evil, it has become a national holiday, observed by all Indians regardless of their religion.

SDIAS organizes the San Diego Festival of Lights celebration in conjunction with a number of partners. Elements of the festival include an exhibit of 3- to 8-foot-tall lamps representative of India’s diverse regions and religions, as well as henna artists, dances from different Indian states, and regional Indian food. The festival ends with a procession of 1,008 lights and a Punjabi dance party.

The event typically draws more than 11,000 attendees throughout the day.

Encouraging Travelers to Add Leisure Time to Business Trips

Bleisure pic
Bleisure
Image: forbes.com

The president and CEO of Pinnacle Hotels USA, Bharat Lall has worked in the hospitality industry since 1989. One trend affecting hotel investors such as Bharat Lall is the tendency of business travelers to extend work trips for leisure. Referred to as “bleisure” travel, this trend can bolster hotel revenues if the hospitality industry finds ways to encourage and cater to business-plus-leisure travelers. To motivate business travelers to engage in leisure opportunities, hotels may consider the following approaches:

Extending the corporate rate. Offering business travelers discounted corporate rates can encourage them to stay on after their business obligations have ended.

Focusing on convenience. Since bleisure travelers typically only stay a few extra days, convenience is important. Hotels can make planning leisure activities easier by offering package deals on off-site activities or, at the very least, including city guides in the rooms. Other convenience incentives include offering late checkouts or extended breakfast hours.

Marketing incentives early. Most bleisure travelers preplan the leisure portions of their business trips, thus reaching out early is key. One way to do this is to include incentive offers in confirmation emails for business bookings.

SDIAS 14th Annual Unity in Diversity Festival of World Dances

San Diego Indian American Society  pic
San Diego Indian American Society
Image: sdias.info

A hospitality executive based in San Diego, Bharat Lall works as the president and CEO of Pinnacle Hotels USA. Aside from his professional responsibilities with Pinnacle, Bharat Lall engages with the community as a member of the San Diego Indian American Society (SDIAS).

Dedicated to serving those in need and sharing Indian culture, SDIAS organizes a number of cultural events. In March 2017, the society held its 14th annual Unity in Diversity Festival of World Dances at the Poway Center for the Performing Arts. Each year, the festival presents a different theme, with the 2017 show celebrating 25 years of diplomatic ties between India and Israel.

Performances included intricately choreographed dances from India and Israel, as well as Egypt, Spain, and Japan, replete with detailed costuming and vibrant music. To honor the India-Israel relationship, the festival welcomed Shanee Zamir, a soprano from Israel, and the TNUA Israeli Dance Troupe, who performed the traditional song “Abba Sipur” (Dad, Tell Me a Story) through music, movement, and sign language. Also performing were members of the Ken Jewish Community, a San Diego-based group of Latin Jewish families.

In addition to Israeli dance and music, the festival showcased flamenco-Bollywood fusion dance, Japanese taiko drums, and Israeli-Moroccan dance. In all, more than 200 performers took part in the event, and among the approximately 700 spectators were diplomats from both India and Israel.

Indian Americans Find Success in the Hotel Industry