Bharat Lall, MD is an Indian-American hotelier and the CEO and President of Pinnacle Hotels USA. In recognition of his heritage, Bharat Lall is a proud supporter of Indian-American initiatives and is a donor at BAPS Swaminarayan Sanstha.
Founded by influential Indian social worker Bhagwan Swaminarayan, BAPS is a non-profit spiritual volunteer group that is committed to making a better society by instilling the ideals of the Hindu faith, such as unity and altruism, amongst individuals. In keeping with its thrust towards selfless service, BAPS leads a wide range of humanitarian services that provide for several things including education, health, and rural development.
By engaging in rural development activities, BAPS has been helping out various rural communities in improving the quality of its members’ lives. An important aspect of rural development is the development of the agriculture sector, providing farmers the needed education to improve their crops through modern farming techniques and various techniques of water conservation. BAPS also works with the education sector in order to bring vocational skills training to primary and secondary education in order to promote independence at the grassroots level. Moreover, easier access to healthcare is also a prime concern that is being addressed.
Bharat Lall earned his MD from the University of Glasgow. Dr. Bharat Lall transitioned to the hospitality sector and serves as president and CEO of Pinnacle Hotels USA.
Any hotel that is intent on providing excellent guest service must learn about its guests, including their behavior and preferences. Customer relationship management (CRM) systems are put in place to collect guest information and are circulated to other technology silos all while the guest is checked in. The ensuing challenge involves finding out whether the data collected can be applied to improving satisfaction.
Social media has also presented itself as a challenge for the communication departments of players in the hospitality industry. While it has become a viable mode of expedited communication and source of prospective clients, it is also a potential source of reputation issues, as criticisms posted online will forever exist in the digital world. Due to this threat, social media monitoring has become an essential activity.
While the hospitality industry has always been expected to constantly deal with customers with different demands, a generational shift has given a new dimension to this challenge. Those born after 1980 have a great affinity with instant communication. Due to this, some hotels try to innovate their services and find ways to increase modalities of service delivery, with concentration on IT hospitality.
Dr. Bharat Lall serves as the CEO and president of Pinnacle Hotels USA, Inc., a San Diego-based hospitality corporation that specializes in acquiring underperfoming hotels in strategic locations and helping them generate higher revenue. On top of his executive work at Pinnacle Hotels, Bharat Lall, MD, actively donates to the San Diego Public Library, a disability-friendly space.
Comprised of 35 branches, the San Diego Public Library caters to around 1.3 million people in the San Diego metropolitan area. To provide a safer, more comfortable and inclusive learning environment for all users, the library enables people with disabilities to use its resources through its OliverMcMillan I CAN! Center.
Located on the central library’s first floor, the OliverMcMillan I CAN! Center provides services, programs, and professional assistance to persons with disabilities. This includes two private studies and assistive technology that includes, but is not limited to, enlarged screens, disability-friendly software, and adjustable tables. Apart from these amenities, the center also provides e-readers, Braille books, and digital talking books for library visitors with visual impairments.
As founder of Pinnacle Hotels USA, Dr. Bharat Lall has led hotel investments for more than 26 years. Bharat Lall, MD, makes all company investment decisions with a ocus on market performance and timing.
In late 2015, cautious optimism emerged as the key concept of hotel investment. An analysis of major hotel sales in the third quarter revealed a total of 49 single-asset sales valued at more than $10 million per transaction and $204,000 per room. This marks an increase in total trades and a decrease in both volume and per-room price. Supply and demand remains positive, though investor focus on latter-stage processes has turned the overall focus to supply while demand continues to decelerate.
Capital does continue to flow into the U.S. hotel market, though much comes from foreign investment. Perceived stability of the U.S. economy and weak prospects in other markets have led to a boom in foreign direct investment, to the degree that this system formed the focus of the 2015 North American Tourism and Hospitality Investment Conference. Experts believe that although growth has eased within the sector as a whole, it remains strong enough to attract both domestic and foreign investments.
A trained physician, Bharat Lall, MD, worked in medicine for a number of years before founding Pinnacle Hotels USA in 1998. Outside of his work in the hospitality industry, Dr. Bharat Lall contributes to Advancement Via Individual Determination (AVID), a nonprofit group that helps students prepare for college and other opportunities after high school.
Each summer, AVID oversees its annual Summer Institutes, a professional development program that provides training to thousands of teachers every year. In 2016, Avid will hold Summer Institutes in 10 cities across the United States, including San Diego, Denver, Philadelphia, and Orlando.
Registration will soon open for the upcoming 2016 Summer Institutes season, which will kick off in Honolulu on June 6. AVID will then move the three-day seminars to the continental United States, where 11 more will be held throughout June, July, and August.
In addition to other training activities, the Summer Institutes will feature student and educator speakers discussing their experiences with AVID strategies in the classroom. Those who wish to speak at one of the 2016 sessions can enter AVID’s speaker contest, which is currently accepting submissions. Each contest winner will receive $500 in cash as well as complimentary registration or travel and lodging.
Since 1998, Dr. Bharat Lall has led as founding president and CEO of Pinnacle Hotels USA. Having expanded the company’s portfolio to include eight hotels across three states, Bharat Lall, MD, continues to follow the industry closely to promote company growth.
As the calendar year shifts, experts have begun to put forth suggestions as to what the hospitality industry will see throughout 2016. One of the major social trends that has impacted hospitality is the Millennial focus on the group experience, which has manifested both in a shift toward alternative accommodations and a desire for hotels that encourage interpersonal connections. Though sharing accommodation websites have taken some customers away from the traditional hotel market, savvy hospitality owners have continued to appeal to Millennials with the development of open common spaces that make hotel stays a social experience.
Digital and social media marketing also stand out as an increasingly salient influence on hotels’ success. Live streaming video is beginning to emerge as the most influential type of media on the younger customer, though customer reviews on social media also have a significant impact on buying behaviors. Customers are also expecting companies to engage them directly, which means that the most successful hotels are likely to be those brands that reach out on social media and respond to on-the-go customers’ needs with mobile technology tools.
A longtime hotel investor with considerable experience in San Diego, California, Dr. Bharat Lall currently serves as the President and Chief Executive Officer of Pinnacle Hotels USA. Under the leadership of Bharat Lall, MD, Pinnacle Hotels USA oversees a collection of hotels throughout the United States, including several in the San Diego area.
First-time visitors to San Diego should place La Jolla Cove high on their list of places to visit. A small beach sandwiched between picturesque sandstone cliffs, La Jolla Cove currently is as one of the most photographed beaches in all of Southern California. The beach benefits from relatively small surf during the summer months, opening up its waters for swimming, snorkeling, and scuba diving. Atypical of the Pacific Ocean, La Jolla Cove features high levels of water visibility, sometimes exceeding 30 feet. La Jolla Cove sits on the San Diego La Jolla Underwater Park Ecological Reserve, which works to maintain healthy levels of marine life in the surrounding area.