Seeking a change of pace, Bharat Lall, MD, transitioned from medicine to the hospitality industry in the early 1990s. Today, Dr. Bharat Lall is the President and CEO of Pinnacle Hotels USA.
Since its founding in 2008, Airbnb has commanded a small but growing portion of hospitality industry revenue. In recent years, the hospitality sector has begun to worry. Is Airbnb a threat to hotel chains?
Several recent studies seem to agree that Airbnb is growing steadily, but so is the corporate hospitality industry. After a few slow years, demand is up, and new hotels are being constructed across the country. More than half of Airbnb’s business comes from five major cities: New York, Los Angeles, San Francisco, Miami, and Boston. Hotels in these same cities are reportedly thriving despite the competition.
Airbnb’s impact can, however, be seen in the rates that hotels can charge during peak seasons. Most hotels raise their rates during their busiest seasons, which can make Airbnb look like a good option for budget-conscious casual travelers. The resulting reduction in demand means that hotels may not be able to charge as much as they’d like during these times.
Headquartered in San Diego, Bharat Lall, MD, serves as the president and CEO of Pinnacle Hotels USA, which manages nine hotels for major brands like Hilton and La Quinta. Dr. Bharat Lall stays at the forefront of his industry by closely monitoring news related to the hospitality business.
In a recent release, the American Hotel & Lodging Association (AH&LA) publicized a new report that found hotel-industry jobs offer significant upward mobility and long-term career opportunities. The report found that hotel employees quickly earn promotions and assume upper management positions, and often enjoy higher job satisfaction levels.
According to surveys conducted for the report, more than 50 percent of general managers and hotel executives began working in the industry as entry-level employees. The AH&LA emphasizes that hotel employees who move into salaried positions also stay with the hotel longer, creating less turnover and more stability in the industry. Based on robust travel predictions, the AH&LA also expects that the hotel industry will be able to keep creating high-potential jobs.
Based in San Diego, California, Dr. Bharat Lall has worked for years building a successful career as a hospitality industry professional. Bharat Lall, MD, leads hotel investments and operations across numerous locations as president and chief executive officer of Pinnacle Hotels USA.
Since its inception nearly two decades ago, Pinnacle Hotels USA has been dedicated to providing its customers with the best of both hospitality and customer service. The company fulfills this commitment through its numerous hotels across the country, including the following:
A full-service hotel, DoubleTree Austin features 149 rooms complete with ample living space and convenient wireless internet. Throughout their stay, guests can indulge at the hotel’s C3 Restaurant & Bar or venture out to the nearby 6th Street area.
Four Points Downtown San Diego
Conveniently situated in the heart of San Diego, Four Points can accommodate diverse groups of travelers. Those on business can enjoy complimentary flight boarding pass printing and access to in-room Wi-Fi. For more leisurely travelers, Four Points boasts an on-site fitness center and a short walk to local attractions.
Located in downtown Riverside, California, the Marriott Riverside offers easy access to a number of local attractions, including the nearby convention center and Temecula wine country. With nearly 300 guest rooms and expansive meeting spaces, the hotel welcomes those looking to host anything from weddings to professional events.
Bharat Lall, MD, earned his medical degree from the University of Glasgow in Scotland in 1979. He practiced medicine until the early 1990s, when he launched a new career in the hospitality industry. President of Pinnacle Hotels USA since 1998, Dr. Bharat Lall now leads this enterprise with nine hotels, 1,500 rooms, and over 500 employees.
With vacationers planning trips for the upcoming summer months, now is a great time to freshen up on etiquette for hotel guests. When checking in, be truthful about the number of guests staying in your room. Parents can help their children learn to be polite hotel guests as well by teaching them to keep their voices at a reasonable volume, and encouraging them to walk through public spaces instead of running. Adult guests should also keep noise levels low.
Leaving the room tidy will help housekeeping staff to clean quickly and thoroughly. Keep objects off the bed, clothing items stored inside the wardrobe, and trash in the wastebaskets. Don’t forget to say thank you to hardworking housekeepers in the form of a tip; $3 to $5 a night, tipped daily, is best. Reduce the heat or air conditioning, lights, and any small appliances before heading out for the day. Finally, don’t forget to give feedback via the hotel survey, as comments are valuable to hotel management.
Bharat Lall, MD is an Indian-American hotelier and the CEO and President of Pinnacle Hotels USA. In recognition of his heritage, Bharat Lall is a proud supporter of Indian-American initiatives and is a donor at BAPS Swaminarayan Sanstha.
Founded by influential Indian social worker Bhagwan Swaminarayan, BAPS is a non-profit spiritual volunteer group that is committed to making a better society by instilling the ideals of the Hindu faith, such as unity and altruism, amongst individuals. In keeping with its thrust towards selfless service, BAPS leads a wide range of humanitarian services that provide for several things including education, health, and rural development.
By engaging in rural development activities, BAPS has been helping out various rural communities in improving the quality of its members’ lives. An important aspect of rural development is the development of the agriculture sector, providing farmers the needed education to improve their crops through modern farming techniques and various techniques of water conservation. BAPS also works with the education sector in order to bring vocational skills training to primary and secondary education in order to promote independence at the grassroots level. Moreover, easier access to healthcare is also a prime concern that is being addressed.
Bharat Lall earned his MD from the University of Glasgow. Dr. Bharat Lall transitioned to the hospitality sector and serves as president and CEO of Pinnacle Hotels USA.
Any hotel that is intent on providing excellent guest service must learn about its guests, including their behavior and preferences. Customer relationship management (CRM) systems are put in place to collect guest information and are circulated to other technology silos all while the guest is checked in. The ensuing challenge involves finding out whether the data collected can be applied to improving satisfaction.
Social media has also presented itself as a challenge for the communication departments of players in the hospitality industry. While it has become a viable mode of expedited communication and source of prospective clients, it is also a potential source of reputation issues, as criticisms posted online will forever exist in the digital world. Due to this threat, social media monitoring has become an essential activity.
While the hospitality industry has always been expected to constantly deal with customers with different demands, a generational shift has given a new dimension to this challenge. Those born after 1980 have a great affinity with instant communication. Due to this, some hotels try to innovate their services and find ways to increase modalities of service delivery, with concentration on IT hospitality.
Dr. Bharat Lall serves as the CEO and president of Pinnacle Hotels USA, Inc., a San Diego-based hospitality corporation that specializes in acquiring underperfoming hotels in strategic locations and helping them generate higher revenue. On top of his executive work at Pinnacle Hotels, Bharat Lall, MD, actively donates to the San Diego Public Library, a disability-friendly space.
Comprised of 35 branches, the San Diego Public Library caters to around 1.3 million people in the San Diego metropolitan area. To provide a safer, more comfortable and inclusive learning environment for all users, the library enables people with disabilities to use its resources through its OliverMcMillan I CAN! Center.
Located on the central library’s first floor, the OliverMcMillan I CAN! Center provides services, programs, and professional assistance to persons with disabilities. This includes two private studies and assistive technology that includes, but is not limited to, enlarged screens, disability-friendly software, and adjustable tables. Apart from these amenities, the center also provides e-readers, Braille books, and digital talking books for library visitors with visual impairments.