Indian Americans Find Success in the Hotel Industry



2017 AVID National Conference Unites Educational Thought Leaders

AVID National Conference pic
AVID National Conference

Bharat Lall directs the California-based Pinnacle Hotels USA in investing in underperforming hotels in three states. Beyond his responsibilities as president and CEO of Pinnacle Hotels USA, Bharat Lall supports Advancement Via Individual Determination (AVID). The nonprofit organization will host the 2017 AVID National Conference in December.

The AVID National Conference brings together educational leaders from across the country to discover the latest innovations and best practices for closing the opportunity gap among students. Discussions will focus on expanding access to rigorous curriculums and promoting career readiness for all students. Designed for AVID members, school faculty, and district personnel, the conference also offers a variety of networking events where educational thought leaders can share their experiences.

Programming will consist of an assortment of concurrent sessions targeting the areas of leadership, culture, systems, and institutions. Topics explored range from digital and technological innovations to schoolwide strategies that support students and increase rigor. In addition, the conference will cover the success of AVID systems such as advanced programs and the AVID College Readiness System (ACRS).

To increase affordability, AVID has introduced a number of special incentives to the 2017 National Conference. Incentives include 50 percent off registration for demo school participants and $100 off registration for teams of three or more from the same school. District superintendents and college and university presidents will receive free registration.

The 2017 AVID National Conference will take place on December 7 through December 9 at the Hilton Orlando Bonnet Creek in Orlando, Florida.

The Objectives of the San Diego Indian American Society


San Diego Indian American Society (SDIAS)

A veteran entrepreneur, Bharat Lall, MD, founded Pinnacle Hotels USA, which invests in underperforming hotels and develops them into profitable operations, in 1998. Beyond his work as the president and CEO of Pinnacle Hotels, Dr. Bharat Lall is a member of the San Diego Indian American Society (SDIAS). Since its formation in 1984, the SDIAS has focused on achieving four core objectives.

1. The creation and implementation of the Mahatma Gandhi Memorial Scholarship, which benefits high school graduates throughout San Diego in addition to recognizing Mahatma Gandhi’s contributions and influence throughout the world.

2. The recognition of all individuals in India and the United States who conduct themselves in a meritorious fashion, particularly in regard to improving relationships and understanding between the two nations.

3. The undertaking of projects that serve the populations of San Diego and India.

4. To foster and further the relationship between India and the United States, most notably through its Unity in Diversity cultural programs, which see the SDIAS arrange special events with a focus on Indian cultures and art.

Hospitality Trends – Dual-Brand Hotels Becoming More Popular

Dual-Brand Hotels pic
Dual-Brand Hotels

Bharat Lall is the president and CEO of Pinnacle Hotels USA. Pinnacle Hotels offers over 1,700 rooms in nine locations across the United States, including multiple offerings in Southern California. Bharat Lall accordingly keeps a watchful eye on national and regional trends in hotel development.

In Southern California, one new trend is reshaping the hospitality industry. Hotel companies have increasingly been joining forces by combining two brands in one building. Leading examples of this growing pattern in Los Angeles include the combination JW Marriott/Ritz Carlton and the Courtyard/Residence Inn, both on West Olympic Boulevard.

This new arrangement saves on operating costs for both brands. Some companies share operations or management staff, and many combine back-of-the-house operations for efficiency.

For buyers and investors, this trend has been lucrative. Blending brands or offering them side-by-side brings in more guests and can eliminate some degree of local competition. This brand diversification remains appealing to investors, and brands like Marriott continue to seek out dual-brand opportunities in major cities.

What Guests Really Want – Top Hotel Amenities in 2017

Hotel Amenities pic
Hotel Amenities

As president and CEO of Pinnacle Hotels USA, Bharat Lall oversees nine popular hotels in California and Texas. Bharat Lall’s hotels feature the latest and most sought-after amenities, including state-of-the-art fitness centers and heated outdoor pools.

Less persuaded by mini bars and in-room bathrobes, today’s travelers are increasingly interested in more modern services. Across the board, the amenity that is most popular with hotel guests today is free wireless Internet. Guests want to be connected constantly, and they expect to be able to get online easily and for free. For many, lack of this amenity is a deal breaker.

Guests are also demanding spa-quality toiletries. Luxury hotels already offer top-tier bath and beauty products, and many boutique-style hotels offer interesting local products. Even at three-star hotels, consumers are increasingly looking for appealing toiletries that don’t dry out their skin or hair.

Like the demand for toiletries, the demand for fitness centers has spread across all sectors of the hospitality industry. Guests are no longer satisfied with an aging treadmill and elliptical machine in a small room. Instead, they want high-quality fitness facilities with a range of cardio and weight equipment. These amenities go hand in hand with hot tubs, saunas, and upscale spa services, which are also in high demand these days.

Australian PM Visits Swaminarayan Akshardham

Swaminarayan Akshardham pic
Swaminarayan Akshardham

Bharat Lall has served as president and CEO of Pinnacle Hotels USA for more than a decade, leveraging his experience to renovate distressed hotel properties and transform them into profitable ventures. Outside of his professional life, Bharat Lall supports Indian awareness groups such as BAPS Swaminarayan Sanstha.

Last April, the Swaminarayan Akshardham, a spiritual complex based in New Delhi, played host to Australian Prime Minister Malcolm Turnbull, who was escorted through the grounds by Narendra Modi, who serves as India’s Prime Minister. They kicked off their tour by stopping by the Swaminarayan Akshardham Mandir to pay reverence to the Bhagwan Swaminarayan, a revered Hindu teacher. During their time there, they took in the architecture around them, commenting on the location’s unique combination of history, technology, and spirituality.

During the trip, they also visited the Gajendra Pithika, a collection of stone elephant sculptures, and the Sanskruti Vihar exhibition, where they experienced a first-hand look at the cultural history of the country, as well as the unique spiritual significance of the locations. Turnbull ended the trip by writing his own personal entry in the site’s visitor’s book.

ISKCON Offers Online Marriage Counseling Courses


Based in San Diego, Bharat Lall serves as president and CEO of Pinnacle Hotels USA. When he isn’t working, Bharat Lall supports numerous causes, including the International Society for Krishna Consciousness (ISKCON), formerly known as Hare Krishna.

In response to the growing divorce rate in many countries, ISKCON recently rolled out an original digital platform that offers premarriage counseling services based on the philosophy of Srila Prabhupada. The new program, titled “Getting Ready for Married Life,” begins by offering two different learning tracks, one for each gender, to help couples adequately prepare for the challenges that come with marriage.

Throughout the classes, individuals are given the tools to examine their reasons for wanting to marry and Srila Prabhupada’s teachings on how to build successful and lasting marriages. The program also offers courses designed to help couples who are already married improve their relationships and bring more harmony into their lives.