Hotel Investment Tips

The president and CEO of Pinnacle Hotels USA (Pinnacle), Bharat Lall has more than 20 years of experience in the hospitality industry. With properties in California, Ohio, and Texas, Dr. Bharat Lall’s company found success purchasing failing hotels with improvement potential. Today, Bharat Lall, MD, has positioned Pinnacle as the head of full service and high-end select establishments. A major component of Bharat Lall’s success in the industry is his experience in hotel investment.

Hotel investment can be a beneficial and profitable endeavor, but there are several things to keep in mind that set it apart from other types of real estate investment. Before investing in a hotel, consider its location and competition. Strategic locations near shopping malls, airports, or other high-traffic areas can be beneficial unless the competition offers the same or better amenities for a comparable price. Potential investors should also determine how much they are willing to spend on upgrading or adding amenities, especially if a location lacks now-expected features like high-speed Internet and cable television. Because hotel investment is designed to provide regular returns for a number of years, potential investors should also perform extensive diligence before committing funds. From financial diligence to ensure performance metrics and audited balance sheets to digital diligence to confirm relevant web addresses are current, taking time to research every aspect of the investment will reduce the chance of discovering something negative after investing.

Trends in the Hospitality Industry

With more than 20 years in the hospitality industry, Bharat Lall serves as the president and CEO of Pinnacle Hotels USA (Pinnacle). Starting out, Bharat Lall, MD, and his company invested in failing hotels that could be improved; today, Pinnacle has full service and high-end select establishments across three states. Focused on, among other things, customer service, Dr. Bharat Lall’s company owns and manages nine hotels comprised of 1,500 rooms and 554 employees. Bharat Lall keeps his company competitive by studying and anticipating industry trends.

– Global visitors. An increase in visitors from international markets will help fuel both profit and growth, as international travelers usually stay longer than domestic travelers. An increase in international travelers will also necessitate additional training for hospitality staff to ensure the best experience possible.

– Digital emphasis. An increasingly connected digital world means traditional marketing will fall behind new types of marketing. Whether that means revamping or creating a direct booking website, emphasizing content and social marketing over traditional paid media like newspaper and magazine advertisements, or engaging social media platforms, the industry has many avenues for growth.

– Review websites. Although review websites are nothing new, consumers are relying on them more when choosing a hotel for their trips. Addressing issues as they arise is an important component for the industry’s long-term health.