As president and CEO of Pinnacle Hotels USA, Bharat Lall oversees nine popular hotels in California and Texas. Bharat Lall’s hotels feature the latest and most sought-after amenities, including state-of-the-art fitness centers and heated outdoor pools.
Less persuaded by mini bars and in-room bathrobes, today’s travelers are increasingly interested in more modern services. Across the board, the amenity that is most popular with hotel guests today is free wireless Internet. Guests want to be connected constantly, and they expect to be able to get online easily and for free. For many, lack of this amenity is a deal breaker.
Guests are also demanding spa-quality toiletries. Luxury hotels already offer top-tier bath and beauty products, and many boutique-style hotels offer interesting local products. Even at three-star hotels, consumers are increasingly looking for appealing toiletries that don’t dry out their skin or hair.
Like the demand for toiletries, the demand for fitness centers has spread across all sectors of the hospitality industry. Guests are no longer satisfied with an aging treadmill and elliptical machine in a small room. Instead, they want high-quality fitness facilities with a range of cardio and weight equipment. These amenities go hand in hand with hot tubs, saunas, and upscale spa services, which are also in high demand these days.