Before Bharat Lall became president of Pinnacle Hotels, USA, he once worked as one of the staff at a motel. Today, Bharat Lall is a known figure in the hospitality industry. He is also an active member of the San Diego Indian American Society.
The San Diego Indian American Society was established in 1984, and one of its first projects was the Mahatma Gandhi Scholarship program. Named after the Indian political leader, the scholarship program is awarded to students who exemplify academic excellence and active community involvement. Most past recipients have had a 4.0 general grade point average, and were nominated by their respective schools. The scholarship is given to deserving candidates irrespective of their race or ethnic origin.
To date, the San Diego Indian American Society has awarded scholarships to 350 students at the secondary level. These students were also given cash awards, funded through trust-fund interests and contributions of the Indian American community.