Anticipated Hospitality Industry Trends for 2015

Bharat Lall, MD, has distinguished himself in the hotel industry as owner of Pinnacle Hotels. Dr. Bharat Lall founded the company in 1998 and has since managed successful properties in both California and Texas.

Both STR Global and Tourism Economics, recognized authorities in trend aalysis, expect hotel occupancy to increase by 0.6 percent in 2015. The same experts also suggest that average daily rate (ADR) will increase by more than 4 percent, while revenue per available room (RevPAR) is expected to increase by nearly 5 percent to more than US$76.

STR Global also expects group rates to increase over 2015 and into 2016, based on negotiations currently in process. Experts attribute these increases largely to an expected 2.6 percent increase in demand compared to a 1.2 percent growth in supply. When analyzed in combination with internal records of a hotel’s past and present performance, these trends can help owners and investors make decisions about staffing and future rate increases or decreases.


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