Trends in the Hospitality Industry

With more than 20 years in the hospitality industry, Bharat Lall serves as the president and CEO of Pinnacle Hotels USA (Pinnacle). Starting out, Bharat Lall, MD, and his company invested in failing hotels that could be improved; today, Pinnacle has full service and high-end select establishments across three states. Focused on, among other things, customer service, Dr. Bharat Lall’s company owns and manages nine hotels comprised of 1,500 rooms and 554 employees. Bharat Lall keeps his company competitive by studying and anticipating industry trends.

– Global visitors. An increase in visitors from international markets will help fuel both profit and growth, as international travelers usually stay longer than domestic travelers. An increase in international travelers will also necessitate additional training for hospitality staff to ensure the best experience possible.

– Digital emphasis. An increasingly connected digital world means traditional marketing will fall behind new types of marketing. Whether that means revamping or creating a direct booking website, emphasizing content and social marketing over traditional paid media like newspaper and magazine advertisements, or engaging social media platforms, the industry has many avenues for growth.

– Review websites. Although review websites are nothing new, consumers are relying on them more when choosing a hotel for their trips. Addressing issues as they arise is an important component for the industry’s long-term health.


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